Saft reinforces its position in India with the launch of Saft Urja brand

• Saft Urja, Urja meaning energy in Sanskrit, is the new name replacing Amco Saft and shows the spirit of Saft and its commitment to India.
• In 2021, Saft India will increase its production capacity by 20%, enhance its work force at its design office and launch new industrial battery products for India region.
   

Paris, December 10^th 2020 – Saft is launching the Saft Urja brand as the new name for its products manufactured and sold from its subsidiary in India.  Adding to its existing product portfolio, Saft India is further gearing up to introduce new products for maintenance-free industrial applications and off-grid solar applications, showing its commitment to sustainability through innovative approaches and reliable renewable energy.

Franck Cecchi, Executive Vice President for Saft’s Industrial Standby business, says: “India is strategically important and exciting for Saft. We have a strong presence here and we’ve built up a solid brand awareness over the past 14 years now. India benefits from a high potential fast-growing battery market, with average annual estimate growth of 9% in the coming five years.”

Arindam Majumdar, Chief Executive Officer of Saft India adds: “We are confident for the future. Urja means energy in Sanskrit, so by branding our products under the name of Saft Urja, we are reflecting the spirit of the country and showing Saft’s positive energy.”

To leverage on the “Make in India” program driven by the Indian Government, Saft India is extending the production capacity by 20% at its factory in Bangalore. The site follows the quality standards and procedures established across all Saft’s plants throughout the globe. Those standards provide high reliability and efficient operation for the Indian market.

Saft India is a trusted manufacturer of nickel technology battery systems for industrial power backup, utilities, oil and gas, railways and metro operators in India. Many of those batteries operate in difficult and demanding conditions, for example, at subzero temperatures in the Himalayas (Leh Ladakh, Jammu and Kashmir), in hot climates of the Thar and Kutch deserts and in hot and humid conditions of the western and eastern coasts.

About Saft 

Saft specializes in advanced technology battery solutions for industry, from the design and development to the production, customization and service provision. For 100 years, Saft’s longer-lasting batteries and systems have provided critical safety applications, back-up power and propulsion for our customers. Our innovative, safe and reliable technology delivers high performance on land, at sea, in the air and in space. Saft is powering industry and smarter cities, while providing critical back-up functionality in remote and harsh environments from the Arctic Circle to the Sahara Desert. Saft is a wholly-owned subsidiary of Total, a leading international oil and gas company and a major player in renewables and electricity.

We energize the world.  www.saftbatteries.com

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Press Contacts

Saft

Karen Hollington, Corporate communications manager

Tel.: +33 1 58 63 16 60, e-mail: karen.hollington@saftbatteries.com

Dominique le Baron, Industrial Standby communications manager

Tel.: +33 1 58 63 16 73 , e-mail: dominique.lebaron@saftbatteries.com   

TopLine Comms

Andrew Bartlett, Tel.: +44 207 580 6502, e-mail: andrew@toplinecomms.com

Clapp Communications

Dana Cohen, Tel.: +1-410-428-3477, e-mail: dana@clapp360.com